Final Assessment Answers - Google Analytics Platform Principles

The Google Analytics Platform Principles course is now OPEN! If you haven't checked it out yet, you should visit the Google Academy page. If this is your first experience with Google Analytics academy courses, you're missing out! They're excellent, in-depth tutorials to teach you everything you need to know about Google Analytics. To see some details about what these courses are all about, read here to learn more about the Digital Analytics Fundamentals course.

This brand new Google Analytics Platform Principles course was, as always, informative and well-thought out. At the end of the course, there's a final assessment to test your new knowledge and get an online certificate with your name on it! Be warned: Some of the questions are really tricky though!

If you need a quick cheat sheet and are stuck on one of the questions, I decided to post my answer key here.

PLEASE NOTE: Don't just skip through the course, take the exam and cheat at it just to scam a "diploma". There's literally no reason to! You can take the course as many times as you want! There's no penalty!!! Take the damn course and learn something! Only use the answer key below if you are hopelessly stuck and can't something out!

To view the answers to the test, simply rollover the grey text or, if it's not working for you, you can click here to reveal the answers.

If you have trouble with the questions below, go check out the course first!.

MARCH 2014 - Google Analytics Platform Principles - FINAL ASSESSMENT ANSWERS

1. What are the four main components of the Google Analytics platform? (select all that apply)

    Collection  Configuration  Continuation  Processing  Progressing  Recollection  Reporting The answer to question 1 is: A, B, D, G "Collection, Configuration, Processing, Reporting"
   
    

2. The tracking code in Google Analytics: (select all that apply)

    connects data to your specific Google Analytics account  sends data back to your Google Analytics account for reporting  tracks changes in your AdWords account  identifies new and returning users The answer to question 2 is: A, B, D, "connects data to your specific Google Analytics account, sends data back to your Google Analytics account for reporting, identifies new and returning users"
   
    

3. Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?

     Software Development Kit  JavaScript Tracking Code  The Measurement Protocol  HTML The answer to question 3 is: C "The Measurement Protocol"
   
    

4. Google Analytics can only recognize returning users on websites, not on mobile apps.

     True   False The answer to question 4 is: "FALSE"
   
    

5. During data processing, Google Analytics:

    transforms your raw data from collection according to your configuration settings  aggregates your data into database tables  imports data from other sources you've defined, like Google AdWords or Webmaster Tools  organizes hits into sessions The answer to question 5 is: A, B, C, D "transforms your raw data, aggregates your data into database tables, imports data from other sources you've defined, organizes hits into sessions "
   
    

6. A session in Google Analytics consists of:

    the reports generated by users over a specific period of time   interactions or hits from a specific user for all time  interactions or hits from a specific user over a defined period of time   a group of users getting together in person to discuss Analytics The answer to question 6 is: C "interactions or hits from a specific user over a defined period of time"
   
    

7. How can you add data to Google Analytics from other sources? (select all that apply)

    By linking your AdWords account to Google Analytics to import your advertising data  By downloading your data from Webmaster Tools and manually importing it into Google Analytics  By uploading a .csv file to Google Analytics to attach new dimensions like “Topic” and “Author” to an existing dimension like “Page Title”  By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns The answer to question 7 is: D "By using Cost Data Upload"
   
    

8. Which of the following are configuration settings that can change how your data appears in your reports? (select all that apply)

    Sessions  Channel Groupings  Filters  Users  Goals  Interactions The answer to question 8 is: B, C, E "Channel Groupings, Filters, Goals"
   
    

9. Which of the following are dimensions in Google Analytics? (select all that apply)

   Campaign Visits Time on Page City Browser Language Pageviews Unique Visitors The answer to question 9 is: A, D, E, F "Campaign, City, Browser, Language"
   
    

10. You can combine any metric with any dimension in a Google Analytics report.

    True False The answer to question 10 is: "False"
    
     

11. When does Google Analytics sample data for reporting?

    When the data you request has already been calculated in the aggregate tables When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits When the report is pulled at the end of the high traffic week When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits The answer to question 11 is: B "When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits"
    
     

12. You've discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?

    Have your site developers create a new version of your website for internal users only that doesn't have the tracking code Have your account administrator configure a Filter that excludes internal traffic from being included in your report views Have your account administrator reprocess the data in your account to exclude internal users There's not a way to prevent the internal traffic from showing in your reports. The answer to question 12 is: B "Have your account administrator configure a Filter that excludes internal traffic from being included in your report views"
    
     

13. You've discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)

    The data for the Product pages wasn't collected because tracking code wasn't placed on those pages of the site Google Analytics doesn't collect data from eCommerce sites During processing Google Analytics sampled out the Product pages from your reports A filter applied during processing was configured to remove Product pages data from your reports The answer to question 13 is: A, D "tracking code wasn't placed on those pages, A filter applied during processing was configured to remove Product pages data from your reports"
    
     

14. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?

    Add a Goal that tracks when a user lands on your site homepage Add a Filter to exclude users who don't watch a video on your site Adjust the session timeout length to be greater than 45 minutes so that the session doesn't automatically timeout while a user is watching a long video on the site Create a Content Grouping that groups together all of your video pages in your reports The answer to question 14 is: C "Adjust the session timeout length to be greater than 45 minutes"
    
     

15. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)

    Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create Create a dashboard directly in the Google Analytics user interface and share it with your team It's not possible to create a dashboard using Google Analytics data The answer to question 15 is: B, C " Use the Google Analytics reporting APIs to automatically send data, Create a dashboard directly in the Google Analytics user interface"
    
     

Hope this helps you if you got stuck. Thanks to Google for another amazing Academy course!!!