Passing the Google Academy Digital Analytics Course

Written by Alex J Fierro

Any web developer who hasn't been following Google's Academy courses has really been missing out!

Google is promoting their technologies by rolling out "courses" for developers to take and learn more about it. It obviously makes sense for Google to this; the better we developers know Google technologies, the better we are to use them and, in turn, have our clients use AdWords. They started with a really awesome AdWords course and are now doing "Google Digital Analytics Academy". 

The course is split up into 6 different units with approximately 3-5 sections each.


Some of the fun and merriment that awaits you.

No matter how much you know about analytics, you're bound to learn something here. The course covers a lot of material in a really great, easy to understand way. Every section has a YouTube video to explain the material and ends with a quiz to solidfy what you've learned.

Once you complete all 6 units, you can take a course final exam and prove you have what it takes. A passing grade over 80% earns you a sweet "diploma". The course final exam (or final assessment) is 20 questions long and can be a bit tricky. Here are some of the questions you can look forward to:

  1. What should always be the first step of creating a measurement plan?
    • Setting up Google Analytics goals
    • Determining what segments you want to use for analysis
    • Choosing the KPIs that you'll use to assess your performance
    • Outlining your digital strategies and tactics
    • Defining your overall business objective

  2. True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.
    • True. No additional implementation is required since Goals are tracked automatically.
    • False. You must set up your goals once you identify the KPIs you want to track.

  3. In Google Analytics, "attribution" most commonly refers to:
    • Assigning which conversions should be tracked for your site or mobile app
    • Assigning which marketing channels get credit for conversions
    • Assigning the value of an ecommerce purchase
    • Assigning which property you want to collect data in for each of your websites and apps

  4. You want to create a report in Google Analytics that shows you the Visits and Ecommerce Conversion Rate broken out by both the dimensions Medium and City. How could you create this report?
    • Adjust the primary dimension of the Locations report to "City" and add a secondary dimension of "Medium." Then switch the metric group to "Ecommerce."
    • Adjust the primary dimension of the All Traffic report to "Medium" and add a secondary dimension of "City." Then switch the metric group to "Ecommerce."
    • Create a Custom Report with the dimensions "Medium" and "City" and the metrics "Visits" and "Ecommerce Conversion Rate."
    • You can find this data in the default Locations report without adjusting any settings.
    • It is not possible to create this report in Google Analytics.

If you want to learn more about Google Analytics, want to take a Google Academy course and want to have a go at passing the Google Academy Digital Analytics Basics exam and getting your super sweet diploma, I suggest you check it out! Oh, and before you ask, yes I took the course and passed the exam on my very first try. (with a 100% score because I am awesome!) Click the link for proof if you don't believe me.